Vietnam and CNN International Commercial (CNNIC) will continue their tourism promotion strategy in the new phase, as agreed at a recent meeting in Hanoi between Deputy Minister of Culture, Sports and Tourism Phan Tam and CNNIC Executive Vice President Phil Nelson.
According to the Vietnam National Authority of Tourism, CNN has been an effective partner in recent years, helping showcase Vietnam’s culture, people, cuisine and diverse local experiences at international forums and events, and across its media platforms.Described as a "master storyteller," CNN is expected to amplify Vietnam’s image through immersive programmes highlighting culture, cuisine, people and the country’s transition towards green growth, Tam said, noting that such content is seen as more impactful and far-reaching than traditional advertising formats.With CNN’s strong presence in key international markets, the two sides should roll out targeted campaigns and tailor-made media products, he suggested, adding Vietnam is particularly keen to promote its cuisine linked to intangible cultural heritage, with content to be featured on CNN Travel.Nelson said he was impressed by Vietnam’s rich history and cultural depth, as well as destinations such as Hoi An, Da Nang, Da Lat and Hanoi. Each location, he noted, offers unique and compelling stories that deserve wider international recognition.Therefore, he expressed a desire to continue close cooperation with the ministry to tell Vietnam’s story in a compelling, fresh and distinctive way, saying CNN’s capability to produce cinematic-quality visual content could help elevate Vietnam’s landscapes and destinations.
