The K-SUUL Pavilion during the Vinexpo Asia 2026 / Courtesy of National Tax Service
The National Tax Service opened its first-ever overseas promotional pavilion for Korean alcoholic beverages at Vinexpo Asia 2026, a three-day trade fair running through Thursday at the Hong Kong Convention and Exhibition Centre.
The 75-square-meter K-SUUL Pavilion houses 16 exhibition and tasting booths, bringing together 12 Korean liquor companies for direct consultations with international buyers. Participants range from traditional craft breweries and regional distillers to major spirits producers, reflecting the sudden breadth of the domestic industry.
Operated jointly by the tax agency and the Korea Alcohol and Liquor Industry Association, the pavilion is an integrated promotional platform intended to boost export competitiveness and expand global market access.
The 12 participating companies include winners of the inaugural K-SUUL Awards held last December, a competition that drew 366 products from 175 small and midsized Korean producers. Following rigorous document screening and blind tastings, the finalists were selected by public vote and are being showcased in a dedicated section of the pavilion.
