A chart shows Hyundai Motor and Kia’s growing share of the U.S. hybrid vehicle market from 2022 through the first quarter of 2026, with Hyundai reaching 10.9% and Kia 7.9%. Data from Kiwoom Securities. Graphic generate by Asia Today and translated by UPI

May 26 (Asia Today) -- Hyundai Motor Company and Kia are accelerating efforts to secure the No. 2 position in the U.S. hybrid vehicle market as demand for gasoline-electric models continues to rise.

The South Korean automakers are expanding local hybrid production in the United States to reduce tariff costs and increase utilization at Hyundai Motor Group Metaplant America, or HMGMA, in Georgia.

The U.S. auto market has seen growing consumer demand for hybrids since the expiration of federal electric vehicle tax credits in September 2025.

Hybrid vehicle penetration in the United States rose from 10.1% in 2024 to 13.7% in the first quarter of this year, while electric vehicle penetration fell from 7.9% to 5.6%, according to industry data.