The Auckland Harbour Bridge could be getting a sponsor. Tell us what you think it should be called

The Auckland Harbour Bridge could soon get a naming rights sponsor as Auckland Council looks for a partner to help fund a major lighting project that would turn the bridge into a giant storytelling canvas.

And let’s be honest, people’s minds immediately go to who should be that sponsor.

Would you happily drive across the Pak’nSave Harbour Bridge? The Weet-Bix Crossing? The Bunnings Bridge? The Whittaker’s Span? Perhaps, even, the Stuff Harbour Bridge...?

Or would it be a step too far to slap a corporate name on one of New Zealand’s most iconic landmarks?

Some sponsorship names might feel like a natural fit. Others could quickly become the subject of national ridicule.