FinancialService schema for a real merchant services brokerage: a case study
Schema.org gives you FinancialService as a type. Most sites that use it stop there. Combined with LocalBusiness, ProfessionalService, and a properly populated hasOfferCatalog, it becomes one of the highest-density entity declarations you can put on a small business site.
This is a walkthrough of how I structured the entity graph for Steele Solutions, a family-run merchant services brokerage in Branson, Missouri.
The starting type chain
{
