Ad-supported video revenues aren't expected to meaningfully offset consumer spending declines in the near term, which spells trouble for Hollywood.
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Consumer spending on video has plateaued since the pandemic, thanks to a costly, fragmented streaming landscape and a shift in discretionary spend toward out-of-home experiences, according to new data from MoffettNathanson.
Why it matters: Ad-supported video revenues aren't expected to meaningfully offset consumer spending declines in the near term, which spells trouble for Hollywood.
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