NORTHAMPTON, MA / ACCESS Newswire / May 26, 2026 / Originally published on newsroom.marykay.com
Grassroots advocacy is often associated with large-scale campaigns - mass emails, petitions, and sweeping calls to action. But in practice, the most effective efforts are far more focused, grounded in real conversations, preparation, and trust.
That perspective was shared by Mary Kay's Anne Crews, Vice President of Public Affairs, at the Public Affairs Council's 2026 Advocacy Conference on March 17-19, 2026, in Scottsdale, Arizona. It reflects the company's broader grassroots approach, shaped by Mary Kay's Public Affairs team, including Michelle Erbeyi, Public Affairs Manager.
At Mary Kay, grassroots are informed by a network of independent beauty consultants whose firsthand experiences bring a human dimension to policy discussions. The approach prioritizes authenticity, preparation, and long-term relationships with policymakers-reflecting both the company's culture and its community of entrepreneurs, leaders, and storytellers.
Rather than measuring success by how many people participate, Mary Kay focuses on ensuring the right voices are in the room and prepared to share meaningful experiences with lawmakers. The goal isn't simply activity - it is trust.
