Advance Auto Parts Introduces New ‘Good Parts’ Brand Campaign, Celebrating Customers’ Life Moments, Miles and Milestones
Multi-channel campaign uses nostalgia, features real motorists to emotionally connect with Americans
Advance Auto Parts, Inc. (NYSE: AAP), a leading automotive aftermarket parts provider in North America that serves both professional installers and do-it-yourself customers, today introduced “Good Parts,” a new brand campaign that heroes and humanizes the qualities of American motorists and Advance’s commitment to get them where they want to be – the good parts of their lives.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260526945751/en/ Advance Auto Parts introduced “Good Parts,” a new brand campaign that heroes and humanizes the qualities of American motorists and Advance’s commitment to get them where they want to be – the good parts of their lives.
The new campaign aligns with the celebration of America’s 250th birthday. Advance’s “Good Parts” campaign is anchored by a 60-second video that emotionally connects the company’s 94-year history to motorists through a nostalgic lens, drawing from familiar life moments and timeless cues highlighting the trips, memories and milestones experienced in America’s modern history.
