Cosmax Strategic Marketing Team Leader John Noh, center, speaks during a session of the New York Society of Cosmetic Chemists Suppliers’ Day on May 20 at Jacob K. Javits Convention Center in New York. On the right is Cosmax BTI R&I Unit Senior Researcher Park Se-ho. Courtesy of Cosmax
Cosmetic original design manufacturer Cosmax highlighted latest cosmetic technologies and market trends at a global forum in New York, where a special session was dedicated to K-beauty and its worldwide boom.
This year’s New York Society of Cosmetic Chemists (NYSCC) Suppliers’ Day, held May 19-20, dedicated a session to examining technologies and principles developed by Korean companies. Cosmax said Tuesday that two of its officials took part in the large-scale program titled “Next Generation K-Beauty Trend.”
The NYSCC said the session was aimed at highlighting a “global phenomenon in which the popularity of K-beauty has evolved beyond a passing trend into a global movement.”
Cosmax officials and other experts at the forum pointed to “K-skincare philosophy” as a key reason for K-beauty’s global success. They analyzed that an approach prioritizing “prevention” and “skin-first” health has resonated with global consumers via social media, driving the continuous growth and global expansion of Korean beauty products.
