InsightsEntrepreneurs are creating new markets and outselling the mainstreamCategories that didn't exist a few years ago now account for the majority of sales on Shopify—and AI is accelerating the trend.POVThe developers behind Shopify's $1.3 billion app ecosystemShopify sent more than a billion dollars to developers last year. Behind that number are thousands of individual bets. These are three of them.POVNumbers mean nothing without context and convictionShopify's VP of Data on why being "data-driven" isn't the goal—and what to optimize for insteadPOVThe data says founders would do it again. Even in this economy.Founders across five global markets believe the same thing: owning a business feels more financially secure than relying on a paycheck.InsightsThe most future-proof job: EntrepreneurshipTL;DR: Shopify data shows that more people are starting businesses, repeat founders get measurably better as their skills compound, and entrepreneurs generate more revenue over time.Latest from ShopifyInsightsMay 11, 2026Entrepreneurs are creating new markets and outselling the mainstreamPOVApril 28, 2026The developers behind Shopify's $1.3 billion app ecosystemPOVApril 22, 2026Numbers mean nothing without context and convictionPOVApril 20, 2026The data says founders would do it again. Even in this economy.InsightsApril 15, 2026The most future-proof job: EntrepreneurshipPOVApril 6, 2026The art of giving a shit: Why we dismantled HR and built something betterFeatured podcasts and videosCompanyTobi Lütke – Building Shopify and the Future of AI | Ep. 50CompanyTobi Lütke in conversation with David SenraCompanyTobi Lütke is still captivated by internet commerce, 20 years later