X is taking action against large accounts reuploading smaller creators' content to exploit its revenue-share program, according to head of product Nikita Bier.
X's current Creator Revenue Sharing program had inadvertently created a copycat economy
May 26, 2026
10:20 am
What's the storyElon Musk's social media platform, X, is cracking down on accounts that repost viral videos from smaller creators.
The move is aimed at curbing engagement farming and monetization abuse on the platform's revenue-sharing program.
X's head of product, Nikita Bier, says the platform is moving to protect its creator revenue share program from users who steal…
X has implemented measures to prevent repost accounts from profiting off stolen viral videos, aiming to protect original creators…
Platform says it will reward original creators as it penalises ‘aggregators’ for flooding timelines with ‘stolen posts’
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White House shooting video response from X: X's Head of Product warned a user against reuploading another creator's video, citing…
SpaceX's IPO filing reveals ad revenue for X is still below what it was when Musk acquired Twitter, but it is growing again.…
