Loma Bank has deployed embedded finance infrastructure for more than 11,000 entrepreneurs and small businesses through a strategic partnership with Liberty Hub, as digital banking providers intensify efforts to expand financial inclusion across Nigeria’s informal economy.
The partnership will see Loma Bank power the financial services layer within Liberty Hub’s enterprise ecosystem, enabling entrepreneurs to access digital bank accounts, payments, cooperative savings, business loans, insurance products and payment cards directly through the platform.
The bank said in a statement on Friday that the collaboration reflects the growing adoption of embedded finance models in Nigeria, where banking services are increasingly being integrated into non-bank digital platforms to simplify access to financial tools for underserved users.
Liberty Hub operates a cooperative-driven platform that supports entrepreneurs and SMEs with access to funding, technology tools, training, market opportunities and business information. The company said its structure allows informal businesses to become more organised, visible and financially accessible.
Through the integration, Liberty Hub members will be able to access financial services without relying on traditional banking processes, which many small businesses in Nigeria’s informal sector often struggle to navigate due to limited documentation, collateral requirements and weak credit histories.
