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TV prices shift constantly. What looks like a bargain at retail often underperforms TV sets priced only slightly higher. OLED panels have extended their lead over traditional LED sets in the past two years, but the best LCD models have narrowed the gap with mini LED backlighting and improved local dimming. The choice between panel technologies now depends as much on room conditions and viewing habits as on price.
Consumer Reports tests and rates hundreds of new TV models each year across picture quality, HDR performance, sound, viewing angle, and motion blur to find the best sets you can buy right now.
1 / 7
At around $1,400 for the 65-inch size, the QN65S90F sits in the midtier of Samsung's 2025 OLED lineup. Picture quality scored excellent in CR's lab tests, with color accuracy described as producing very natural, lifelike flesh tones, and black levels ranked excellent. CR says the set supports a maximum 4K 144-hertz refresh rate along with Auto Low Latency Mode and a variable refresh rate, making it one of the stronger options for gaming on this list. The 65-inch model uses a QD-OLED panel, and Samsung's AI processor handles upscaling and picture optimization.
