ServiceNow is an American enterprise software company headquartered in Santa Clara, California. The company employs more than 29,000 people globally and reported fourth-quarter 2025 subscription revenue of $3.57 billion, with fiscal 2026 subscription revenue guidance of $15.53 billion to $15.57 billion.
The company has also invested heavily in AI and automation to improve workflow efficiency and enterprise productivity. ServiceNow acquired Passage AI to strengthen conversational AI capabilities, expanded its partnership with NVIDIA to support autonomous AI agents, and committed $1 billion through its venture arm to back enterprise software and AI-related startups.
ServiceNow has also made a CA$110 million investment to support AI adoption in Canada’s public sector, including infrastructure and an AI Center of Excellence.
The company is actively using its own AI platform (Now on Now) to achieve significant ROI, demonstrating how C-suites can move beyond AI experimentation into tangible, scalable automation.
Here are two key AI use cases, leveraging Now Assist (GenAI), that enterprise leaders can learn from:
