Spotify, the global music streaming giant, believes Nigerian artists’ streaming earnings will grow not because subscription prices rise, but because more Nigerians begin paying for music.
Subscription prices in Nigeria remain significantly lower than in other African markets. Spotify Premium currently costs about ₦1,600 ($1.16) in Nigeria, compared to $4.29 in South Africa, $2.07 in Ghana, and $3.23 in Kenya.
“We cannot just say, let us try to meet our benchmark and multiply and increase unreasonably,” Jocelyne Muhutu-Remy, Spotify Sub-Saharan Africa Managing Director, told TechCabal in an interview on April 14. “We need to take into consideration people’s reality.”
Streaming accounted for 69.6% of global recorded music revenues in 2025, according to the International Federation of the Phonographic Industry (IFPI), the global body for the recording industry.
In 2025, Nigerian artists earned roughly ₦1.98 for every stream on Spotify, according to figures from the global streaming platform’s annual Loud & Clear report.
