MoneyShopping & DealsB&M LimitedNeed to knowB&M has launched a new set that arguably resembles a pricier option from another store08:07, 25 May 2026Bargain-loving shoppers could be in luck at B&M(Image: Getty)Need to know: B&M selling £25 ruffle bedding set that could be mistaken for John Lewis option.B&M has launched a budget-friendly £25 Ruffle Duvet Set that could rival pricier alternatives. The new double bed set promises to create a "calm, peaceful ambience" in bedrooms.The design could be compared to John Lewis' £70 Scallop Duvet Cover Set. B&M arguably offers similar styling at a fraction of the cost.Both sets feature ruffled edges, matching pillowcases, and are made from cotton. However, B&M's version uses T200 percale while John Lewis opts for Egyptian cotton.The budget option could be perfect for shoppers wanting a luxury look without the hefty price tag. Both designs give bedrooms a similar aesthetic.B&M said: "Create a calm, peaceful ambience in your bedroom with this Ruffle Duvet Set. With a pure white colourway and elegant ruffle edging, this duvet set will add a luxurious feel to your space while maintaining comfort and softness."John Lewis said: "White cotton bedding trimmed with delicate scallop embroidery. Our range of Soft and Silky duvet covers is crafted from high-quality organic Egyptian cotton. Both duvet covers and pillowcases come with pretty scalloped trims."The John Lewis set has earned glowing reviews. For instance, one customer said: "I love this duvet set. Very simple but very elegant and so cool to sleep in. Cotton and yet a silky satin feel."The B&M set is only available in-store. The John Lewis version can be bought online or collected in-store.READ THE FULL STORY: 'Bedrooms feel peaceful' with 'luxury' £25 B&M set similar to £70 John Lewis style
'Luxury' £25 B&M bedroom set could rival £70 John Lewis version
B&M has launched a new set that arguably resembles a pricier option from another store
B&M launched a £25 Ruffle Duvet Set in T200 percale cotton, positioned as a budget alternative to John Lewis's £70 Egyptian cotton Scallop Duvet Cover Set with comparable ruffled styling. The 64% price gap illustrates how value retailers are compressing margins in the home textiles segment, a pattern relevant for any buyer benchmarking private-label vs. premium positioning strategies.










