For investors looking to gain exposure to the U.S. stock market, ETFs like Vanguard S&P 500 ETF (VOO) from Vanguard, the SPDR S&P 500 ETF Trust (SPY) from State Street, and Invesco QQQ Trust (QQQ) from Invesco PowerShares remain some of the top options. Using the TipRanks’ ETF Comparison Tool, we have compared VOO, SPY, and QQQ to find out which ETF may offer the best opportunity for investors in 2026.Meet Samuel – Your Personal Investing ProphetStart a conversation with TipRanks’ trusted, data-backed investment intelligence

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According to TipRanks’ ETF analyst consensus, which aggregates analyst ratings on each ETF’s holdings, QQQ and SPY have Strong Buy ratings. QQQ’s average price target of $817.32 implies a potential upside of 14%. Meanwhile, SPY’s target of $867.63 suggests an upside of 16.3%. In contrast, VOO has a Moderate Buy rating. VOO’s average price target of $800.43 implies a potential upside of 16.7%.

Overall, VOO may be the best choice for long-term investors looking for a mix of broad market exposure, lower fees, and solid upside potential. QQQ offers stronger growth potential but comes with higher volatility due to its heavy tech exposure, while SPY remains a balanced option for investors seeking diversified exposure to large-cap U.S. stocks.