Why many crypto brands get weaker after launch, and how teams can design for trust after the initial hype cycle.
Most crypto brands are designed for the launch.
The logo. The teaser video. The landing page. The mint page. The token claim. The Twitter banner. The first campaign.
Everything is built around one moment:
Attention.
That makes sense. Crypto is brutally attention-driven. If no one notices the launch, the product may never get a second chance.
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