Meta Platforms Inc. (NASDAQ:META) CEO Mark Zuckerberg once rejected a narrow economic view of happiness, arguing that purpose gives life its strongest sense of meaning, and that living doesn’t need to be just a tug-of-war between constant fun and strict productivity.
Zuckerberg Challenges Becker's Happiness Framework
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The exchange came in a 2017 interview with "Freakonomics" host Stephen Dubner, released in full in April 2018, as Facebook faced scrutiny over the Cambridge Analytica scandal.
Dubner framed the discussion through the lens of Nobel-winning economist Gary Becker, who applied economic reasoning to human behavior and argued that people often make choices by weighing costs and benefits. Becker won the 1992 Nobel Memorial Prize for extending microeconomic analysis to areas of human behavior outside traditional markets.
