Planting a flag in a new location is always a momentous moment for any brand—so when a house endeavors to reposition that pennant, suddenly things feel all the more significant. And that’s exactly what happened in March, when Richard Mille moved to a stunning new spot on 20 Avenue Princesse Alice—marking a luxury destination that firmly establishes the watchmaker’s position in the Principality.
Spanning just over 2,220 square feet and set across two floors, the space is more than 10 times the size of its previous Monaco flagship—and interior features nod to the architectural, cultural, and lifestyle touchpoints that are hallmarks of the Swiss brand today.
Visitors are greeted with an impressive, light-filled space (with spectacular harbor views, no less), made all the more expansive by the 12-foot-high ceilings. Architectural flex continues in the form of a sculptural staircase that connects the two levels, and which comes crafted with tailored plaster walls and handrails, punctuated with bronze skirting details.
Bespoke details also abound—no surprise from a house known for limited-edition watches that take years to craft. Among the unique joinery is a striking wall adorned with liquid metal finishes—rendered in bronze and black—presenting a contemporary yet industrial punch, which again feels right on theme for Richard Mille. A dedicated bar and cigar humidor round out the hospitality offerings.
