Client needs a segment of subscribers within 5km of the Hanoi store. Data Filter can't do it. Before reaching for SQL, know what each SFMC segmentation tool can and can't do.
Segmentation brief: "all subscribers living within 5km of our Hanoi store." Data Filter doesn't have a geo-radius option. Before jumping to SQL Query, check whether Audience Builder covers it - it often does, and the build is point-and-click instead of code.
Here's how we decide between SFMC's segmentation tools.
Data Filter
Point-and-click, no SQL required. Filters subscribers by attribute values from a DE or profile fields.
Examples Data Filter handles:
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