Every SFMC engagement that blows up in week four could have been saved in week one. The story is almost always the same: client says "we want to send marketing email," team agrees, team builds Data Extensions and templates and automations, and two weeks later the client mentions three things that change the architecture entirely.
"Oh, I thought emails would send from each sales rep's address?"
"My data is in Salesforce CRM, not a CSV file."
"I also need to segment by purchase behavior from Shopify."
"Compliance requires GDPR consent tracking."
