TL;DRDeepSeek permanently cut V4 Pro prices by 75%, to $0.87 per million output tokens. It undercuts GPT-5, Gemini, and Claude.
DeepSeek has made permanent the 75% price discount on its flagship V4 Pro model. The promotion was originally scheduled to expire on 31 May. The Chinese AI startup’s pricing now ranges from $0.003625 to $0.87 per million tokens, down from $0.0145 to $3.48.
The price points are striking in context. OpenAI’s GPT-5 charges $2.50 per million input tokens and $10 per million output tokens. Anthropic’s Claude Opus 4.7 is priced at $5 input and $25 output.
Google’s Gemini 3.5 Flash, its cost-optimised model, charges $0.15 input and $0.60 output per million tokens. DeepSeek V4 Pro’s new permanent pricing sits below all of them. The gap is widest against the frontier reasoning models that enterprise customers rely on for demanding workloads.
The 💜 of EU techThe latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!The decision to lock in the discount one month after launching the V4 models suggests DeepSeek is prioritising market share over per-unit revenue. The company described V4 as welcoming the “era of cost-effective 1M context length.” It is positioning its models as the default for applications that process large documents, codebases, or conversational histories where token costs compound fast.
