Korean perfume is set to be the next big thing in the beauty industry, and Boots has got their finger on the pulse, having brought KEYTH to the UK as its first K-fragrance brand
Boots launch first K-Fragrance brand with £32 scent that gets 'compliments all the time'
Korean perfume is set to be the next big thing in the beauty industry, and Boots has got their finger on the pulse, having brought KEYTH to the UK as its first K-fragrance brand
Money
Bethan Shufflebotham Senior Fashion and Beauty Writer
06:02, 24 May 2026
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