The name Odumodublvck has become one of the most talked-about brands in African music over the past two years. But beyond the chart-topping records and viral performances, attention is now shifting toward a new figure emerging from the same creative circle — Rhia Bello.
The Abuja-based entrepreneur, creative director and musician is gradually stepping into public view after years of operating behind the scenes within the fast-rising Okporoko movement. Industry insiders say Rhia Bello is preparing to unveil a major public-facing venture in June 2026, combining fashion, technology and youth culture.
From Behind the Scenes to Public Attention
At 29, Rhia Bello has spent the past three years serving as creative lead for Sartoriah Clothing while simultaneously nurturing her own artistic identity. Known for her fusion of fashion, movement and music, her creative expression is said to draw heavily from contemporary Abuja street culture.
Her profile rose significantly during the opening stop of The Greatest Uni Tour at Philomath University, when Odumodublvck introduced her to the audience as his sister before inviting her on stage for a live performance of their unreleased collaboration titled Drink Up.
