Business with Personality
For 20 years City AM has been the trusted voice of The City of London. July 2023, the brand embarked on a fundamental transformation by joining forces with THG Ingenuity.
The eComm giant brought its THG Ingenuity divisions deep capabilities in D2C technology, data-driven digital marketing and a global social media presence directly into the City AM operating model. Alongside retaining key media professionals, this has allowed City AM to evolve from a respected newspaper into a modern, multi-platform media-tech business.
Connecting audiences across the day...
City AM NewspaperPublished Tuesday, Wednesday and Thursday - audited at 70,000 copies - this is not a legacy product; it is a strategic asset. The modern pitch for print is not about reach, but about intent. The print product has become an ‘appointment to view’. In a digital world of distraction, it offers a tangible, high-dwell-time environment. For brands seeking to align with City AM’s most affluent and loyal demographic through creative print executions in our trusted newspaper product - just like the one above with Sage, changing the masthead green for the day.
