Enhanced Games debuts in Las Vegas with a new sports-entertainment format, openly enhanced athletes and digital distribution in mind.
Enhanced Games is set to stage its first competition in Las Vegas on Sunday, bringing a new sports-entertainment format built around performance science, short-form viewing and openly enhanced athletes.
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The competition takes place May 24. The company also sells supplements and will offer telehealth services.
This weekend's Enhanced Games sits at an uneasy intersection of innovation, ethics and commerce, writes James Witts.
