Volvo CEO Håkan Samuelsson thinks the market pendulum will swing from SUVs back to wagons, and wants the automaker to capitalise on the change when it happens.
The CEO told Motor1 he believes a generational shift is ahead with some new buyers refusing to buy SUVs like the ones their parents own, and this could mean there will be a “shift back” to wagons. As such, Volvo is currently “looking into” adding more wagons to its lineup.
Mr Samuelsson added, “I think it’s not revealing too much that I think we will not only have SUVs five years from now.”
Since the demise of the V90 last year, Volvo’s global wagon range is down to just the V60 and its V60 Cross Country pseudo-SUV variant, neither of which are available in New Zealand.
There are eight SUVs (EX90, XC90, XC70, EX60, XC60, EX40/XC40, EC40, and EX30) in Volvo’s lineup, with just three sedan models (S90, ES90, and S60) and one wagon (V60) flying the flag for traditional body styles.
