TVTV NewsITVNew ITV show Nobody's Fool, which launches this weekend, sees 10 contestants from across the UK move into a high-tech "Smart House" to live together and build a shared prize pot12:26, 23 May 2026Nobody's Fool is a brand-new strategic reality quiz show that officially premieres on ITV today (Saturday May 23). The series is a 5-part deception game show format that shifts the focus from raw intelligence to social manipulation and psychological mind games.‌The show sees 10 contestants from across the UK move into a high-tech "Smart House" to live together and build a shared prize pot. Contestants take part in daily individual quizzes testing different areas of intelligence. However, only the contestants themselves see their final results. What information or "scores" they choose to share with the house is entirely up to them.‌The ultimate goal of Nobody's Fool isn't to be the cleverest person in the room – it is simply to convince everyone else that you are. Players must leverage bluffing, first impressions, and strategy to survive.‌Contestants must identify who they perceive to be the weakest links and vote them out, all while competing for a prize pot of up to £100,000.The series reunites popular ITV personalities and Rivals co-stars Danny Dyer and Emily Atack as hosts. Dyer has teased that the show is a "blinder of a game show" that kept both of them guessing until the very end, while Atack promised it is "fresh, funny, and full of surprises."Content cannot be displayed without consent‌ITV viewers seemed excited about the pair working together as the show was promoted on Instagram ahead of the first episode.Sharing the trailer in a reel, ITV captioned the post: "Convincing everyone you’ve got them? Essential. Nobody’s Fool, a new quiz with a big twist, hosted by Danny Dyer and Emily Atack, coming soon to ITV1 and ITVX."Many fans said they 'couldn't wait' for the show – especially as Emily and Danny are presenting it.‌One person wrote: "Cant wait to watch this, love Danny Dyer and Emily Attack."While another added: "What a combination of talent!"A third agreed that they 'couldn't wait', while a fourth exclaimed: "Oh, this is going to be brilliant!"Article continues belowWhile the full lineup is tightly under wraps, a few confirmed participants have spoken about their experience. This includes Melissa Todd, a 49-year-old dominatrix and columnist from Kent and Harrogate native Billy Bowness.Nobody's Fool launches on ITV on Saturday (May 23) at 9pmChoose Daily Mirror as a 'Preferred Source' on Google News for quick access to the news you value.‌ITVDanny DyerEmily Atack