There’s a simple reason Google is making sweeping changes to its iconic, decades-old search engine: users are making complicated requests.
“People are asking much longer and harder questions that no longer have a clear response anywhere on the internet,” said Robby Stein, vice president of product for Google Search.
Stein spoke to CNN about a new feature that lets Google generate custom visuals, interactive graphics and even mini-apps running on Google’s search page in response to queries by piecing together sources from across the web. It’s one of many updates the internet giant announced at its annual conference this week.
The most valuable real estate on the internet is evolving to reflect the new ways people find information online, the latest example of how artificial intelligence is changing the internet across search, social media, online shopping and more.
People are starting to use longer, more specific search terms instead of succinct generic keywords, according to Google, and are increasingly beginning their searches in apps like ChatGPT, experts say. Fake, AI-generated influencers are causing a stir on social media. And people are increasingly using AI to compare and buy products.
