So you've heard that adding FAQ schema to your pages can get you those sweet rich results in Google Search — the expandable Q&A dropdowns right in the SERP. You Google "FAQ schema generator", paste in your questions, copy the JSON-LD, and drop it in your <head>. Done, right?

Sort of. There's more going on here than most tutorials explain.

Let's break it down properly.

What Is FAQ Schema, Actually?

FAQ schema is a type of structured data — machine-readable metadata you embed in your HTML to tell search engines what kind of content is on your page.