So you've heard that adding FAQ schema to your pages can get you those sweet rich results in Google Search — the expandable Q&A dropdowns right in the SERP. You Google "FAQ schema generator", paste in your questions, copy the JSON-LD, and drop it in your <head>. Done, right?
Sort of. There's more going on here than most tutorials explain.
Let's break it down properly.
What Is FAQ Schema, Actually?
FAQ schema is a type of structured data — machine-readable metadata you embed in your HTML to tell search engines what kind of content is on your page.












