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NASHVILLE — While in-home delivery and setup may be commonplace among mattress sellers, Mattress Firm has seen customers embrace a less traditional shipping option.
Last year, the mattress store chain introduced contactless delivery, Todd Warner, Mattress Firm senior director of logistics and care, said during a Wednesday session at Home Delivery World 2026 in Nashville. The free option involves a driver dropping off the mattress outside the home, while in-home delivery services charge at least $109.99, per Mattress Firm's website. Roughly 25% of the company's deliveries are now contactless, according to Warner.
"It's another way for us to meet the customer where they needed to be met," he said.
Contactless delivery emerged out of previous challenges. Mattress Firm once offered an option called "threshold," in which drivers moved the mattress just past the front door. The expectation was for a threshold delivery to take 15 minutes, but in some instances it could take 45 minutes if the customers convinced drivers to also set up the mattress for them as well, Maryjane Fanizzi, VP of logistics, said in a separate conference session. That created the knock-on effect of drivers being late for subsequent deliveries.
