WHAT JUST HAPPENED? When a big company like Meta launches a new product, we expect to see a big announcement and a lot of fanfare. That wasn't the case for Forum, a new app for accessing Facebook Groups that is being positioned as a Reddit rival.

The Forum app was spotted in Apple's storefront by Geekout Newsletter's Matt Navarra. According to the official description, it offers a dedicated space built for deeper discussions, real answers, and the communities users care about.

Using Forum requires a Facebook account, which you use to log into the app, and your existing groups, profile, and activity will carry across. Users will be able to pick anonymized usernames just like Reddit, but Group admins will be able to see their real identities.

Forum differs from the regular Facebook feed by focusing almost entirely on conversations from Groups rather than mixing together posts from friends, Pages, recommended content, and whatever else Meta's algorithm thinks might keep you scrolling.

Meta says the feed is built around conversations from Groups, letting users see what real people are saying and jump back into discussions where they left off. The app also asks new users what topics they want to see more of, suggesting it will surface posts from Groups they don't already belong to.