The latest deal is relatively straightforward compared to TikTok and UMG's last agreement, which was struck in 2024 following a three-month standoff.
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Universal Music Group (UMG) and TikTok have announced a new multi-year licensing deal. News of the agreement comes two years after UMG and TikTok resolved their infamous licensing standoff, which led UMG to pull its entire catalog of master recordings and compositions from the service for the first three months of 2024.
TikTok notes in a press release that the new deal will provide UMG artists with “expanded marketing and advertising campaigns, as well as access to ecommerce and other artist-centric tools.”
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