Over the last few years, rosé has enjoyed a transformation from a summer staple to a year-round vino. Driven in part by celebrity brands (think Brad Pitt’s Miravel or Kylie Minogue Wines), the Provençal giant Whispering Angel has been cited as boosting the worldwide rosé market. The wine has a loyal legion of sippers, thanks to attractive marketing, subtle flavouring and A-lister approval – Adele told US Vogue: “Whispering Angel turned me into a barking dog. It did not make me whisper.” A blend of cinsault, grenache and vermentino grapes, the wine is loved for being very pale and very dry, with subtle flavours of orange, red fruits and a little dried herbs and spice. But with a price tag of £25, it’s little surprise supermarkets have rushed to offer more affordable alternatives. Aldi and Asda, in particular, have leaned heavily into the trend, producing bottles that don’t just take inspiration from the original but are near-identical – right down to design cues and playful naming (see Asda’s Screaming Devil). “Yes, the classic pale Provençal styles are still everywhere – light, easy, and made for sunny afternoons – but there’s also a more interesting mix creeping in,” Candace Bugden, expert wine taster and TikToker, says. “Think rosés with a bit more flavour, a bit more texture... darker in colour, deeper in texture and complexity. Interesting and versatile.” Be it a £14 Nerello Mascalese grown on Mount Etna’s slopes in Sicily or a rich Arbousset Tavel £13 plonk from Tesco, “these are bottles you can happily drink in the garden but also take to the table with food and not feel like you’re compromising,” Bugden says. Read more: Wine expert says this £10 Aldi bottle is like something you’d find in a wine barSupermarket shelves are now filled with convincing rivals to rosé’s like Whispering Angel, with sommeliers often highlighting bottles such as Leoube, which costs less than £18. Meanwhile, wine enthusiasts on TikTok love M&S’s la balconne and Lidl's breath of paradise bottle. “Whispering Angel is a great wine, as is its more refined offering,” says wine writer Katie Brook. “But are we paying for quality or a name?” In a bid to help you keep costs down ahead of your next springtime soirée, I asked experts to share their favourite supermarket rosé and affordable Whispering Angel alternatives. Read more: Best rosé wines for every palate, tasted-testedWhat to look for in a supermarket rosé "I always recommend looking to the regions in and around Whispering Angel’s home, the southern French Mediterranean region of Provence – so look for labels that say Languedoc, Pays D'Oc, IGP Méditerranée or Corsica,” says The Independent's wine columnist, Rosamund Hall. By looking in these regions, “you'll find wines made using similar grapes. They'll have a familiar appearance and taste: delicate pale dusty-pinks with aromas of fresh summer berried fruits, hints of orange zest, and of course a beautiful, uplifting acidity”, she explains. Lucy Hitchcock, the wine enthusiast behind the @Partnerinwineuk social media account, explains: “The peculiar thing is, a lot of the Whispering Angel ‘dupes’ that are popping up now, are actually Sainte Victoire Cotes du Provence rosés.” This region has recently become the first ‘cru’ of Côtes de Provence, noted for its distinctive terroir. “Sainte Victoire is a very specific quality area of Côtes de Provence, with a specific microclimate producing beautifully balanced grapes,” Hitchcock adds.For those looking for a swap-out Provencial rosé, Emilee Tombs, wine writer and assistant travel editor at The Independent, suggests the Loire Valley. “While it might not offer better value, rosé wines from this area of northwest France have a similar dry, crisp style with red fruit and citrus notes.” Meet the expertsFrom left to right, Candace Bugden and Katie Brook (Candace Bugden/Katie Brook)Katie Brook is a journalist with a specialism in wine and a decade of experience as a wine reviewer. She is the founder of Run To Wine, a London- and Surrey-based running club that ends its sessions with a wine tasting. Candace Bugden, otherwise known as @this.wine.woman, is a TikToker with more than 50,000 followers. As well as sharing excellent bottles of wine online, she is assistant manager of tours and tastings at the Wiston Estate in West Sussex. Lucy Hitchcock is the wine enthusiast behind the @Partnerinwineuk social media account. She has nearly 100k on Instagram and 65k on TikTok, with her reviews of Aldi or M&S bottles regularly going viral. (Emilee Tombs/Rosamund Hall)Emilee Tombs is assistant travel editor at The Independent and holds a WSET Level 3 Award in Wines from the Wine and Spirits Education Trust. She has written for a number of wine publications, from Noble Rot to Ocado Life magazine. Rosamund Hall is a writer, presenter and columnist specialising in wine and spirits. She is The Independent's weekly wine columnist with 'The Wine Down' and writer of the best rosé wines.Tom Gilbey started winemaking at age 23, then became an importer, wine merchant, and advisor. He shares his recommendations on his website, as well as to his 666k followers on Instagram and 218k on TikTok, aiming to demystify the world of wine.