Though the official 2026 FIFA World Cup song has been released, football fans and the creator community could not wait. Across social media, supporters and online creators are using artificial intelligence to produce their own anthems, turning platforms like YouTube, TikTok and Instagram into unofficial music studios for the global game.
These AI‑generated tracks are now generating up millions of views, reshaping how fans connect with their teams and raising fundamental questions about creativity, copyright and the future of football music.
The trend appears to have gained momentum with songs such as “light up the world”, a fan‑made track dedicated to France and widely shared online. The track was created by an individual under an AI generated music band group Coda Global Ensemble.
Its success sparked imitations for other nations, including Brazil, Portugal, Argentina and Germany, with creators adopting similar styles: chant‑style lyrics, stadium‑style drums and easily repeatable hooks that translate well into short‑form videos.
What makes the shift striking is how simple the process has become. A typical creator will type a prompt such as “a stadium anthem for Team X with a marching beat and crowd vocals” into an AI‑music generator, then refine the stems, add extra layers of crowd noise, and pair the final mix with AI‑generated visuals of players, stadiums and national colours.
