Max Beier, a sales manager for China-based carmaker Leapmotor, has little doubt that the T03 electric vehicle will be the dealership’s most popular offering in May and June. After all, no other model carries a lease starting at only EUR 48.9 (USD 56.8) per month.
“It has been selling very well recently,” Beier said.
Under a new strategy to encourage green car sales, the German government is subsidizing EVs at up to EUR 6,000 (USD 6,966.2) per vehicle. A family earning less than EUR 45,000 (USD 52,246.6) a year with at least two children will receive the maximum subsidy. This will more than cover the deposit usually required in auto lease contracts, EUR 4,250 (USD 4,934.4) in this case, and the delivery fee for the car, leaving the buyer to foot only the monthly payment.
With the T03 priced at EUR 18,900 (USD 21,943.6), Leapmotor will only recover EUR 11,139 (USD 12,932.8) at the end of the 36-month lease term, a sign of its aggressive strategy. Lessees will essentially only pay EUR 1,760.4 (USD 2,043.9)—less than the price of some bicycles—to use the car for three years under the offer that lasts until the end of June.
“The vehicle’s extremely competitive pricing is made possible by Leapmotor’s high level of cost efficiency,” a Leapmotor spokesman told Nikkei Asia. “One key factor behind this is the company’s extensive vertical integration. Additionally, the leasing rate, which starts at just EUR 49 (USD 56.9), is made possible by German government incentives.”
