PHOENIX (AP) — As Sandra Ramirez watched footage of immigration officers cracking down on migrants over the past year, she knew her 2024 vote for Donald Trump was a mistake.“There are a lot of people who are being harassed for the color of their skin, and that’s not right,” said Ramirez, who broke from her Democrat-voting family to cast a ballot for Trump.“I’ll never go Republican again,” she said.Trump made inroads with Latino voters like Ramirez during the 2024 elections, earning support that helped propel him to a second term in the White House. As Republicans gear up for midterms this fall and look ahead to presidential elections in 2028, all eyes are on whether they can hold on to that key support or whether the administration’s sweeping immigration crackdown and an economy beset by high prices may drive Latino voters away. In a sign of looming danger, recent polling from the Pew Research Center shows support for Trump falling fast among that electorate.

Support among Latino Trump voters shows signs of softeningLatino voters have historically been largely aligned with the Democratic Party but during the 2024 election, they shifted significantly toward Trump. A majority still supported Democrat Kamala Harris for president, but Trump made big gains: 43% of Latino voters nationally voted for him, compared with 35% in the 2020 presidential election, a change attributed in part to their concerns about the economy. Trump returned to office pledging to crack down on immigration, a promise that prompted arrest sweeps, often against Latino migrants, in homes, workplaces and schools, among others. According to an AP-NORC poll, more than half of Latino adults report knowing someone impacted by the Trump administration’s aggressive immigration enforcement.