Meta is proud to be an Official Partner of the Festival de Cannes in a new multi-year strategic partnership. It’s a natural fit: for decades, Cannes has defined how we see the world through the frame—and today, our platforms are where that view is shared with the world.
With more than 3.5 billion people using our apps every day—and video representing over 60% of time spent on Facebook and Instagram—Meta has become the world’s front-row seat. Through our creator partnerships and our latest AI and wearable technologies, we’re shifting the perspective from the sidelines to the center of the action. Whether it’s a hands-free POV from la Croisette via Ray-Ban Meta glasses or AI-powered translations that break down language barriers in real-time, we’re giving the world a way to see, share, and step into the magic of Cannes through a whole new lens.
Creators at Cannes
We’re hosting a global roster of creators to the Croisette — filmmakers, culture commentators, and storytellers who will share behind-the-scenes access to one of the world’s most prestigious cultural events. From red carpet moments to intimate conversations with talent, our creators will capture the festival in their own point-of-view, using Ray-Ban Meta glasses and sharing across Threads and Instagram — where people already reshare Reels more than 4.5 billion times every day.
