On a stage designed to mimic Shark Tank, three engineering seniors stepped forward with a deceptively simple idea: what if your tennis racket could coach you?
At the Forge to Field AI Pitch Competition, a national showcase for scale-ready sports tech, startups competed for slices of a $1.75 million prize pool, including up to $1 million in cloud credits from Amazon Web Services. The judging panel had heavy hitters, anchored by billionaire entrepreneurs Mark Cuban and Ed Stack, the executive chairman and chief merchant of DICK’S Sporting Goods.
Geronimo Carom, Mario Cruz, and David Hershenson, all seniors in electrical and computer engineering, presented their startup, ServeSense. Their pitch: a hardware-software system embedding a compact sensor directly into a tennis racket, capturing high-resolution swing data in real time.
Source: ServeSense
Electrical and computer engineering students chat with investors after the Forge to Field AI Pitch Competition. From left to right: Ed Stack (investor), Troy Demmer (investor), Mario Cruz (student and co-founder), Mark Cuban (investor), David Hershenson (student and co-founder), and Geronimo Carom (student and co-founder).
