San Francisco Giants' Korean outfielder Lee Jung-hoo speaks with reporters at the club's home in Oracle Park, San Francisco, May 8. YonhapLee Jung-hoo of Major League Baseball's (MLB) San Francisco Giants is joining the same agency as K-pop icon G-Dragon.Galaxy Corporation, who signed G-Dragon in 2023, announced in an official statement on Friday that it had signed an exclusive contract with the Giants' Korean outfielder.The company said that through this collaboration, it plans to create new content and brand experiences that will allow Lee to connect with fans around the world in more diverse ways, building on his value as a global sports star and his healthy, sincere image.The agency explained that the deal is a strategic partnership covering Lee’s domestic and international management, licensing, branding and digital content businesses.Singer G-Dragaon / Courtesy of Galaxy Corporation “We are very honored to work with Lee, who is a great ambassador for Korea in the sports world. He is a global star who possesses not only outstanding talent, but also sincerity and positive energy. We will grow together so that his value and philosophy can shine even brighter in the long term,” a representative from Galaxy Corporation said.When Lee entered MLB in 2024, he signed a six-year contract worth a total of $113 million, drawing global attention from the baseball world. He is continuing his strong performances during the current MLB season while elevating the status of Korean sports internationally.Meanwhile, Galaxy Corporation is also home to artists and entertainers including Taemin, Kim Jong-kook and actor Song Kang-ho.This article from the Hankook Ilbo, the sister publication of The Korea Times, is translated by a generative AI system and edited by The Korea Times.