Business development expert Barbara van Heerden speaks about Africa’s business success on Crossing the Line.
Business development expert Barbara van Heerden became an entrepreneur when she was only six or seven years old. However, she only began studying in her forties after raising seven children. She completed her MBA in her mid-forties and began her PhD when she was sixty.
Van Heerden is the featured guest this week on the Crossing the Line podcast started by media veteran and former Cape Times editor, Ryland Fisher, last year. As part of our partnership, IOL features one of the guests every week.
In her PhD, Van Heerden wrote about a sustainable business model for Africa, based on an eight-point programme, to implementing sustainable business, public private partnerships and sustainable business performance.
“When you talk about sustainability, to most people it becomes people, planet and prosperity. In a business, they would call these three pillars triple bottom line, and you can have performance outcomes that you can measure,” she said.
