With the previous head of the chip division, Johny Srouji, Apple now has a Chief Hardware Officer for the first time. Following the extremely successful implementation of the Apple Silicon strategy, the manager is now intended to bring more momentum to product development under the new Apple CEO John Ternus, who will take office in September. This is considered astonishingly slow at Apple, which, among other things, leads to certain product lines not receiving an update for many years. According to a Bloomberg report, this is also due to so-called product design. This team is responsible for turning the devices designed by the design department (industrial design) into real products. Srouji is now setting out to overhaul hardware development – specifically, to speed up work on future devices.
Better Integration
Indeed, Apple seems to have been faster in the Steve Jobs era: The iPhone was finalized in just over two years, even though there were research projects beforehand. How long the work on the last major new initiative, the Vision Pro, took is not documented. However, the Apple Car project was aborted without results after ten years and billions in costs. Srouji's planned changes now concern, among other things, the integration of product design and components, writes Bloomberg.
