The thumbnail for Hyundai Steel's collaborative video with "Star Wars: The Mandalorian and Grogu" / Courtesy of Hyundai Steel
The poster of "The Mandalorian and Grogu"
Hyundai Steel has collaborated with the Star Wars franchise to promote its carbon-reduced steelmaking process through an advertisement for the film “The Mandalorian and Grogu.”
The steelmaker said Friday that the collaborative video has been airing since Monday through the company’s official YouTube channel and advertisements shown at multiplex theaters.
“The Mandalorian and Grogu” is an adventure film set in the "Star Wars" universe, and follows legendary Mandalorian bounty hunter Din Djarin and his young apprentice Grogu on their journey to change the fate of the galaxy. The film was released in the United States on Friday and is scheduled to open in Korea on Wednesday.
