The Department of Intellectual Property (DIP) is working with the Office of Small and Medium Enterprise Promotion to host a training programme on intellectual property and branding for small and medium-sized enterprises (SMEs).Auramon Supthaweethum, director-general of the DIP, said intellectual property plays an important role in distinguishing products and services in the marketplace, encompassing aspects such as branding, packaging and innovation.
This uniqueness enables products and services to better meet market and consumer demand, while enhancing credibility and expanding business opportunities, she said.
The department and its partner launched the campaign to strengthen Thai SMEs, enhance their competitiveness, and leverage IP to add value to their products.
The project offers training sessions to 300 SME operators nationwide between June and August this year at six locations: the Bangkok metropolitan area, Ratchaburi, Chon Buri, Chiang Mai, Songkhla and Khon Kaen. The programme begins in Ratchaburi and Bangkok in June.
The sessions offer knowledge in IP, marketing and brand building, with one-on-one consultations on logo and brand development to improve participants' chances of successfully registering their trademarks.
