If you run a brand, manage social media, or just want to know what's said about your product on X/Twitter, you've probably tried the same thing I tried first: native notifications, TweetDeck, search columns, hashtag pages.

Here's what nobody admits: none of that scales past one keyword. Add a second brand to track, a competitor handle, a misspelling, a niche term — and the firehose breaks you. You stop checking. You miss the angry quote-tweet at 11pm on a Saturday. You don't see the share-of-voice shift until the next quarterly review.

I built Twigest because I needed it. It's a tool that watches X/Twitter for whatever you tell it to watch, runs everything through AI classification, and delivers one structured digest per day — to email, Slack, or Telegram.

This post explains what it does, who it's for, and how it's different from the dozen monitoring tools that already exist.

What is Twigest?