J.McLaughlin and interior designer Mark D. Sikes have collaborated on The Monogram Collection incorporating summer looks consistent with the timeless, classic, all-American style they both share.
“We actually worked together many years ago at Banana Republic in its heyday,” Greg Unis, chief executive officer of J.McLaughlin, told WWD. “We always enjoyed working together so when I started at J.McLaughlin last year, we said we should figure out a way to work together again, because we have this shared customer. This is about us elevating the positioning of the brand.”
“There are many classic, timeless pieces, but I also think they’re fun, and there’s whimsy, color and pattern,” Sikes said. “The Monogram Collection is very approachable in many ways. I do think it’s really unique. I would say, just classic, timeless style, beautiful silhouettes that many people, young or old, and of all sizes, can wear. A lot of my clients that I design homes for shop at J.McLaughlin. The women specifically love all the shirts,” Sikes noted. “But I also think this is about reaching new clients — for both of us.”
The Charlotte Drama dress from The Monogram Collection.
Sikes represents the first time J.McLaughlin has tapped an interior designer to create a collection, though interior designer Alvise Orsini helped furnish a J.McLaughlin location in Southampton, N.Y., last year.
