A new Omdia report shows iPhone shipments jumped 31% year over year in Latin America during Q1 2026, driven by strong iPhone 17 performance and a whopping 80% jump in Mexico. Here are the details.
According to Omdia (via MacMagazine), Samsung led the Latin American smartphone market in Q1 2026, shipping 12.9 million units and taking 37% share, up 9% year over year.
Xiaomi followed in second place with 6 million units and 17% share, ahead of Motorola at 4.9 million units and 14% share. HONOR ranked fourth with 3.4 million units and 10% share, while Apple rounded out the top five with 1.8 million units and 5% share.
While Apple saw a modest 400-thousand shipment increase in absolute numbers, this represented a 31% jump in annual growth, the biggest from the bunch, closely followed by HONOR, with a 30% jump.
Overall, the market saw 34.8 million shipments, a modest 3% increase, as “shortage and increase in the cost of memory components caused a reduction in the offer and availability of affordable devices,” said Senior Analyst at Omdia, Miguel Ángel Pérez.
