Google is pushing the web closer to becoming a database for AI agents. WebMCP is a new interface designed to let websites communicate with AI agents in a standardized way.
WebMCP is essentially Google's take on the Model Context Protocol (MCP), built specifically for the web. It brings the MCP concept to websites so AI agents can interact with them in a structured way through the browser, instead of clumsily parsing through page code like they do now.
According to Google developer Andre Cipriani Bandarra, WebMCP defines structured tools that AI agents can use to perform specific actions on websites, like booking flights, creating support tickets, or searching for products.
Customer support: Help users create detailed customer support tickets, by enabling agents to fill in all of the necessary technical details automatically.
Ecommerce: Users can better shop your products when agents can easily find what they're looking for, configure particular shopping options, and navigate checkout flows with precision.
