Gudea, a behavioral-intelligence company, shared exclusive data with NBC News that found “inauthentic engagement around” the “It Ends With Us” star on social media in August 2024.Justin Baldoni; Blake Lively.Getty Images fileMay 21, 2026, 12:44 PM EDTIn August 2024, a flood of social media posts labeled actor Blake Lively a “mean girl,” “bully” and “tone deaf,” shaping a negative perception of her. But did Lively’s reputation decline organically, or was someone manipulating public opinion about her?Just a moment.We are getting your experience ready.